Symposium Keynote Speaker Confirmed

Risk communication image
Matthew Seeger PhD

A keynote speaker has been confirmed for the ADBCAP Symposium: Matthew W. Seeger, Ph.D. He will deliver a presentation on Thursday, May 16 on the topic of risk communication.

About Dean Matthew Seeger

Seeger has been a faculty member and administrator at Wayne State University for 32 years. He is currently Dean of the College of Fine, Performing and Communication Arts. Dean Seeger also served as associate dean of the Wayne State University Graduate School and advised 35 doctoral dissertations.

Dean Seeger’s research concerns crisis and risk communication, health promotion and communication, crisis response and agency coordination, the role of media, including new media, crisis and communication ethics, failure of complex systems and post-crisis renewal.

He has worked with the United States Centers for Disease Control and Prevention for more than a decade. He has worked with the National Center for Food Protection and Defense on issues of food safety and recalls. Seeger also is a member of the World Health Organization Guidelines Development Group for Emergency Risk Communication. He has consulted with several Fortune 500 firms on crisis management planning and response. His work has been supported by the CDC, NCFPD, NSF, NIH and the State of Michigan. He is currently involved in a multi-year, interdisciplinary project focusing on contamination of the Flint, Michigan water system.

His work on crisis, risk and communication has appeared in over 100 journal articles, book chapters and conference proceedings. Seeger is the author or co-author of ten books on crisis and risk communication. He is currently completing Best Practices in Crisis and Emergency Risk Communication. He has advised over 40 doctoral dissertations in the areas of risk and crisis communication.

Selected Book Publications

Schwarz, A., Seeger, M. W. and Auer, C. (2016) The Handbook of International Crisis Communication Research. John Wiley & Sons, Inc, Hoboken, NJ.

Sellnow, T. L., Ulmer, R. R., Seeger, M. W., & Littlefield, R. S. (2009). Effective risk communication: A message-centered approach. New York: Springer Science+Business Media, LLC.

Ulmer, R.R., Sellnow, T. L., & M. W. Seeger (2006). Effective crisis communication. Sage: Thousand Oaks, CA.

Seeger, M. W, Sellnow, T. L, & Ulmer, R. R. (2003). Organizational communication and crisis. Prager: Westport, CT.

Joanna received a Bachelor of Science in Horticulture from The Pennsylvania State University, with a specialization in vegetable crop and greenhouse production. At PSU, she worked for the Professor of Plant Nutrition as a research technician on no-tillage vegetable crop experiments at the horticulture research facility, and as a greenhouse assistant in the All-American Selections Research Gardens. Her career in the agriculture industry includes dairy and vegetable farm laborer, greenhouse manager, estate gardener, landscaper and market garden entrepreneur. She transitioned into the communications field after receiving a Master of Science in Environmental Studies, with a major in Communications, from Antioch University New England. At Antioch she was a field botany laboratory teaching assistant and manager of the herbarium. Joanna’s work experience also includes research station manager at the University of Vermont Proctor Maple Research Center, education and outreach coordinator for the Vermont Agency of Agriculture, marketing manager, director of communications, public information officer, webmaster, training program manager and project manager for nonprofit, government, academic and commercial organizations. She is currently working with ADBCAP Director Julie Smith as a communications professional in the University of Vermont Animal and Veterinary Sciences Department.

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